Sr. Digital Product Manager - Commercial Product in Cleveland, OH at Key Bank- Corporate

Date Posted: 8/23/2019

Job Snapshot

  • Employee Type:
  • Location:
    127 Public Square
    Cleveland, OH
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

This Senior Digital Product Manager within Key’s Enterprise Digital Organization is focused on developing commercial digital strategies and delivering digital solutions to clients of Key’s Commercial Bank. This role is aligned to the following pillars:

  • Commercial Digital Strategy: As part of a cross functional team, the Senior Digital Product Manager leverages the business strategies of Key’s Commercial Bank, assesses industry/digital trends, develops a deep understanding of client needs and personas, and sets target state visions that result in an overarching digital strategy/roadmap for Key’s Commercial Bank.
  • Emerging Commercial Digital Capabilities: Responsible for product development and product management of emerging commercial digital capabilities, specifically related to digitally originated and digitally assisted sales and onboarding functions leveraged by all B2B client segments. Responsible for the end-to-end product development/management lifecycle from idea inception to market launch to day-to-day product management.


  • Utilizes internal (business strategies, client feedback, etc.) and external (industry research, competitive benchmarking, etc.) information sources and research to craft digital strategies/roadmaps. Champions vision to attain buy-in from stakeholders.
  • Facilitates collaboration and creates assets/artifacts that inform the commercial digital strategy – current/target digital capabilities, persona development, current/target journey maps, gap analysis, target state visions, prioritization frameworks, business cases, and roadmaps.
  • Leverages insights/analytics to ground strategy development and decision making on fact based quantitative data.
  • Delivers emerging commercial digital capabilities to KeyBank clients – specifically related to digitally originated and digitally assisted sales and onboarding functions leveraged by all B2B client segments. Leads product development activities through the lifecycle, including: vision, scope/requirements definition, design/development support, and launch (communications, training, marketing, support readiness).
  • Establishes metrics to track initiative benefits realization and key performance indicators (revenue, expense, adoption, efficiency, etc.).
  • Executes solid product management practices: understand client behaviors, position and structure products, set prices, and deliver expertise to the marketplace in the form of thought leadership (whitepapers, speaking engagements, etc.).
  • Partners closely with cross-functional stakeholders including: business leaders/stakeholders, digital peers/partners, technology, operations, contact center, marketing, legal, compliance, risk, and third-party providers.


  • Bachelor's degree required. Advanced degree preferred.
  • Minimum seven years financial services or digital industry experience. Preferred experience in one or more of the following areas: digital, product development, product management, innovation, strategy.
  • Business (non-technical) knowledge of B2B sales, originations and onboarding process and an understanding of the range of client experiences that result.
  • Ability to think strategically and execute tactically.
  • Highly analytical. Ability to leverage raw data to formulate insights that drive fact-based strategies, business cases, decisions, and market opportunities.
  • Excellent problem solving and quantitative skills (e.g., capable of defining a problem/objective, acquiring information, performing analyses, interpreting findings, and recommending courses of action).
  • Digital savvy. Ability to understand and leverage the opportunity digital brings: client experience improvement, efficiency gains, differentiation (competitive advantage), etc.
  • History of high performance. Successful attainment of outstanding results in past projects and business initiatives.
  • Excellent communications skills and ability to tailor message to diverse audiences: executive leadership, peers, partners, clients, and industry stakeholders.
  • Excellent organizational skills and history of autonomously driving simultaneous initiatives to completion.


KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.


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