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Sr Digital Product Manager - Commercial Banking in Buffalo, NY at KeyBank

Date Posted: 1/11/2021

Job Snapshot

  • Employee Type:
  • Location:
    Buffalo, NY
  • Date Posted:

Job Description

Responsible for developing digital strategies and delivering digital solutions focused on improving the experience of KeyBank’s commercial clients. As part of a cross functional team, the Senior Digital Product Manager assesses industry/digital trends, develops a deep understanding of client needs and personas, and sets target state visions that result in multi-year product roadmaps. The Senior Digital Product Manager is responsible for large and complex digital product development initiatives from idea inception to market launch as well as day-to-day product management activities: P&L and KPI management, competitive positioning, pricing, change management, and overall client success.

At KeyBank we are looking for passionate, multi-disciplinary product managers. This is a fast moving, high energy environment where the right individual can make a difference on the client experience.

Product Management
• Build a product strategy to include target client segments, market assessment and business insights, differentiated value proposition and corresponding business case including financial benefits and investments.
• Lead cross-functional team to build out and implement the strategic roadmap over a multi-year period – with a clear focus on client centricity.
• Develop and manage the entire digital product lifecycle for how we define, deliver, and measure digital capabilities to a portfolio of digital platforms.
• Develop new enhancement and process improvements based on market insights and performance data to ensure KeyBank is an industry leader to our clients.
• Collaborate with designers, software engineers, and others across the business to invent digital capabilities and experiences that will differentiate KeyBank and make banking easier for our clients.
• Demonstrate a strong understanding of technology to collaborate with our technology partners to build integrated, scalable, and extensible digital capabilities.
• Produce comprehensive digital product documentation to ensure efficient and effective cross team collaboration.
• Develop project plans and manage projects with aggressive time frames and assure that goals, budgets and deadlines are met.
• Partner with our client experience team to drive the customer-centric research process for defining the product feature set and user experience.
• Partner with our customer insights team to define a consumer analytics strategy that will allow for data driven insights and strategic decisions.
• Specific objectives for this role include but are not limited to: driving increased digital utilization, client satisfaction, P&L goals, and product specific KPI goals.

Strategic Thinking
• Translate business goals into functional digital strategies and tactical digital product ideas.
• Take the enterprise customer and the portfolio of platforms into consideration when assessing the impact of new projects.
• Work closely with various business leaders to advise them on how to develop and sustain a business advantage in their space via KeyBank’s digital channels.

Problem Solving
• Maintain and manage multiple and/or changing priorities quickly with flexibility, initiative, innovation and a team focus to drive success
• Make sound data driven judgments drawing from both analytical data sources and qualitative data sources.
• Use problem-solving skills that help identify, isolate and resolve problems and issues in a timely fashion to negate or minimize customer impact.
• Develop solutions to new and complex issues.

• Serve as primary contact for assigned initiatives while influencing and leading cross functional teams and projects.
• Develop close working relationships with other departments in the company as well as external contacts.

• 7+ years of digital product management with a preference for candidates with varied experience across the digital product lifecycle
• Bachelor’s degree in business, marketing, information systems management or equivalent preferred
• Demonstrated ability to drive revenue in digital channels (marketing, eCommerce, online customer experience)
• Strong/expert background in analytics with demonstrated ability to synthesize data from multiple sources into meaningful conclusions and actionable strategic plans that support business objectives
• Ability to build and leverage relationships with cross-functional/external stakeholders to both gain understanding of business objectives and obstacles and also to facilitate execution of strategic direction
• Clear understanding of digital technology and trends
• Fundamental knowledge of commercial banking, including marketing, products and current industry trends
• Excellent written and verbal communication skills, including strong presentation skills that can explain technical concepts for non-technical audiences
• Demonstrated ability to lead a project team in both waterfall and/or agile environments


KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.


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