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Sr. Digital Analytics Tagging & Integration Consultant in Brooklyn, OH at Key Bank- Corporate

Date Posted: 7/9/2020

Job Snapshot

  • Employee Type:
  • Location:
    Brooklyn, OH
  • Date Posted:

Job Description

KeyBank is looking for a highly motivated, energetic, and innovative professional to serve as a Sr. Digital Analytics Tagging & Integration Consultant. This person will play an instrumental role in our growing enterprise digital initiatives, helping Key to make better and more informed decisions. He/she will be responsible for driving the strategy and execution of our digital data collection and integration activities, fueling greater insights and more relevant experiences for our customers. Our digital transformation relies on innovation in order to create the bank of the future and to help our clients live their best lives, so if you are a creative, resourceful, fast moving individual who embraces any opportunity to learn and grow, this role could be ideal for you.


Provide development support for Key’s digital properties and initiatives for various lines of business. Utilize various development tools to build and enhance Key’s digital analytics platform, specifically Adobe (Launch/DTM) and integration of data across Adobe Experience Cloud products (Analytics, Target, Audience Manager, etc.). Prioritize competing development projects in order to reach long/short-term goals. Effectively communicate development findings both orally and in a written format to a variety of audiences technical and non. Serve as the primary contact with internal stakeholders and lead complex development related tasks. Understand and utilize various development tools (and platforms) including various data programming languages, techniques, and best practices.

  • Lead strategy and execution of data collection and tagging within Adobe DTM/Launch
  • Lead the integration of data across Adobe platform products (DTM/Launch, Analytics, Target, Audience Manager)
  • Partner with digital development team to design and implement a robust Digital Data Layer
  • Partner with Digital Analytics leadership to evolve the Adobe platform data capabilities
  • Support the development of digital analytics for, Online Banking, and Mobile Apps (iOS/Android).
  • Build, enhance and expand current data attributes to identify additional data opportunities within the broader customer journey across channels.
  • Maintain solution design document for tagging implementation and testing purposes.
  • Leverage internal/external development best-practices, trends & research to guide development.
  • Utilize test & learn mindsight to lead development for digital analytics.

  • Bachelor’s Degree (Computer Science, Engineering, or other analytically related discipline)
  • 3+ years of development experience in developing analytics solutions or related field; Prior experience in digital or financial services preferred
  • Experience developing with Adobe tag management software (Launch/DTM) including Analytics,Target, Audience Manager, AdCloud or a similar set of tools (Google Analytics)
  • Experience working in an Agile environment
  • Experience with developing JavaScript, JSON, JQuery, and data layer objects
  • Experience with quality assurance best practices for data integrity, including diagnosing network calls
  • Results oriented, self-starter with ability to work independently and cross-functionally across multiple teams
  • Manage multiple projects and priorities
  • Strong project management skills with proven ability to lead projects end to end
  • Strong written and oral communication skills. Ability to translate technical details in a clear and concise manner for larger audience business partners.


KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.


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