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Senior Digital Testing & Targeting Associate in Brooklyn, OH at KeyBank

Date Posted: 12/21/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    4910 Tiedeman Road
    Brooklyn, OH
  • Date Posted:
    12/21/2020

Job Description

Job Description
KeyBank is looking for a highly motivated, energetic, and innovative professional to serve as a Senior Digital Testing & Targeting Associate. This person will play an instrumental role in driving impact for both the bank and our clients by leading our digital testing and content targeting efforts. He/she will be responsible for evolving our digital testing best practices and executing experiments which explore strategic hypotheses across our Key.com and Online Banking platforms. Our digital transformation relies on innovation in order to create the bank of the future and to help our clients live their best lives, so if you are a creative, resourceful, fast moving individual who embraces any opportunity to learn and grow, this role could be ideal for you.

ABOUT THE JOB (JOB BRIEF)
The Senior Digital Testing & Targeting Associate is responsible for driving business and client impact through digital testing and content targeting. He/she will partner closely with our digital leadership to understand our strategy and formulate hypotheses which can be tested across our digital experiences. Additionally, he/she will understand our personalization and content strategy and utilize tools such as Adobe Target to drive targeted content and experiences that are relevant to our clients.

This role is designed for someone who is self-driven, intellectually curious, and eager to help evolve our data-driven culture and become even more outcome-focused and hypothesis driven. This team member will be responsible for architecting test and learn plans and providing timely updates on performance. Additionally, this team member will play a key role in advancing our digital capabilities and democratizing performance insights. The ideal candidate will have a passion for digital marketing and staying on the cutting edge of the digital landscape.

ESSENTIAL JOB FUNCTIONS
  • Develop digital Test & Learn Plan across Key.com and Online Banking
  • Partner with digital leaders to create and prioritize digital hypotheses and test opportunities
  • Develop Activation Design Documents which align stakeholders upon test approach and criteria
  • Lead the development of tests and targeted content experiments within Adobe Target
  • Conduct post-mortem analysis and democratization of insights for experiences launched
  • Partner with digital product owners to ensure test & learn best practices are infused into project work streams

REQUIRED QUALIFICATIONS
  • Bachelor’s Degree (Marketing, Business Analytics, Computer Science, or other analytically related discipline)
  • Prior experience with digital optimization and testing required
  • Proficiency with Adobe Target required (or similar solutions such as Maxymiser, Monetate, Optimizely, etc.)
  • Experience with Adobe Analytics, or similar tools such as Google Analytics
  • Strong project management skills with proven ability to lead projects end to end
  • Strong written and oral communication skills. Ability to translate complex testing or data details in a clear and concise manner for larger audience business partners.


FLSA STATUS:Exempt

KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

45063BR

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