Programmatic Campaign Consultant - Marketing in Cleveland, OH at Key Bank- Corporate

Date Posted: 11/25/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    100 Public Square
    Cleveland, OH
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    11/25/2019

Job Description

About the Job:

Work at the direction of the Lead Marketing Consultant to assist with development, deployment, and tracking/reporting of programmatic advertising campaigns. Programmatic advertising campaigns could include any inventory that can be purchased in real-time on an automated bidding system via an internal demand side platform.

Essential Job Functions:

  • Manage day-to-day needs of programmatic media campaigns; audience targeting, flight dates, budgets and pacing, optimization, trafficking, and bid management, to achieve desired outcomes.
  • Build and sustain excellent working relationships with colleagues, clients and partner organizations that will enable the timely, accurate and efficient execution of assigned programmatic campaigns.
  • Leverage resources such as third-party data providers and data management platform segments to reach desired audiences.
  • Outline and present programmatic strategies and performance to larger Key team.
  • Maintain understanding of industry trends and opportunities and communicate within Key internal teams.

Required Qualifications:

  • Bachelor’s Degree in marketing, communications or related field
  • 2-3 years minimum professional experience in digital media
  • Background in ad trafficking, reporting, and bid management systems
  • Experience using Adobe Ad Cloud or similar DSP partner preferred
  • Ability to analyze, summarize and interpret complex data and information; can move logically from findings to conclusions
  • Can prepare and present data/findings in a concise and understandable format; via documentation and stand-up presentation skills
  • Detail-oriented; ability to organize and prioritize workload
  • Ability to work independently on relatively complex matters with minimal supervision, while proactively sharing timely status updates and information
  • Ability to adapt quickly to changing priorities; capable of operating in a dynamic environment
  • Highly skilled with Microsoft Office products including: Excel, PowerPoint, Word


FLSA STATUS:Exempt

KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

39002BR

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