Marketing Automation Manager - Laurel Road (Fintech) in New York, NY at Key Bank- Corporate

Date Posted: 2/17/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    1995 Broadway
    New York, NY
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    2/17/2020

Job Description

Laurel Road, a brand of Key Bank, is part of the expanding FinTech space: we offer Mortgages, Student Loans, and Personal Loans through a digital online experience, https://www.laurelroad.com. We simplify the process for both borrowers and bankers, while increasing choices of products, improving tracking, and offering a positive banking experience.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

  • The Marketing Automation Manager will operate as primary owner of Marketing Automation Platform; liaising with engineering, UX, creative and product marketing teams to manage and oversee all aspects of email as it relates to the customer journey
  • Analyze the effectiveness of email campaigns and individual journeys, identifying goals, results, and opportunities for improvement
  • Contribute to the design of detailed customer journeys and work closely with Engineering and UX Design to implement automation that facilitates those journeys within the Marketing Automation tool
  • Develop and maintain email marketing calendar aligning with key channel and cross-sell initiatives
  • Build, QA and launch email streams including email vendor setup, customer targeting, trigger events and creative testing; ensure all campaigns deploy correctly
  • Refine campaign strategy to increase personalization, develop trigger based automated journeys and increase key conversion metrics
  • Develop testing and personalization strategies; test and launch improved journeys including, prospect, cross-sell and withdraw
  • Improve all KPIs: deliverability, open rate, click rate, conversion rate, opt-out rate, as well as specific product goals around individual campaigns
  • Manage agency and third-party vendor relationships for email service providers
  • Provide email marketing thought leadership including a strong understanding of best in class email marketing practices and available tools
  • Adhere to compliance procedures and internal/operational risk controls in accordance with any and all applicable regulatory standards, requirements, and policies including a strong understanding of CAN-SPAM
KNOWLEDGE, SKILLS and ABILITIES REQUIRED:
  • 5 years of email and marketing automation platform experience in a fast-paced environment
  • Strong team player who can build strong working relationships, collaborate effectively across the marketing team and multiple stakeholder groups, and levels of leadership.
  • Hands-on Marketing Automation Platform experience (Blueshift, Braze, Iterable, or SalesForce Exact Target preferred)
  • Prior technical experience configuring automated email journeys with personalization and dynamic content
  • Strong communication skills and attention to detail
  • Strong organization and time management skills for effective project planning and management
  • Creative and solution-oriented problem solver, with a strong customer focus
  • Demonstrated knowledge of financial services industry a plus
  • Bachelor's Degree required + 5 years of product marketing and/or industry experience



FLSA STATUS:Exempt

KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

39972BR

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