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Financial Advice Lead Content Writer - Laurel Road (Fintech) in New York, NY at KeyBank

Date Posted: 10/17/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    1995 Broadway
    New York, NY
  • Date Posted:
    10/17/2020

Job Description

RESPONSIBILITIES:
Create/Produce/Write engaging financial advice content across multiple channels and asset types (e.g. website, email, blogs, social media posts, product videos, etc.)
Conduct interviews with subject matter experts to support the creation of financial advice content
Collaborate with product, marketing and design teams to plan and calendarize content
Work with VP Creative Director to develop content strategy aligned with short-term and long-term product and marketing targets
Proofread, edit, and otherwise ensure highest caliber of deliverables
Optimize content according to SEO strategy; utilize SEO digital tools, as needed
Follow content trends and generate new ideas to draw our audience’s attention
Brainstorm and collaborate with team for new ideas and content strategies
Work with Digital Marketing colleagues to analyze and gather actionable insights from content performance results / reporting
Collaborate with campaign managers, creative team, and designers
Manage content engagements with 3rd party vendors
Ensure compliance with regulatory and legal standards (e.g. copyright and data protection)
Adhere to compliance procedures and internal/operational risk controls in accordance with any and all applicable regulatory standards, requirements, and policies

KNOWLEDGE, SKILLS and ABILITIES:
Proven work experience as a Content Creator
Experience writing on financial topics
Excellent writing skills in English
Hands on experience with MS Office and experience with WordPress is a plus
Basic technical knowledge of HTML and web publishing
Knowledge of SEO and web traffic metrics
Familiarity with social media
Attention to detail
Good organizational and time-management skills
BSc degree in Journalism, Marketing, Finance or relevant field
Adheres to compliance procedures and internal/operational risk controls in accordance with any and all applicable regulatory standards, requirements, and policies.

PREFERRED KNOWLEDGE SKILLS AND EXPERIENCE FOR THIS JOB:
5+ years of experience; Financial industry experience required
College degree or equivalent work experience.

FLSA STATUS:

KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

JobID: 43466BR

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