Credit Marketing Quantitative/Modeling Analyst in Cleveland, OH at Key Bank- Corporate

Date Posted: 2/26/2018

Job Snapshot

Job Description

About the Business
Risk Modeling and Analytics is the overarching department of the Consumer Credit Modeling and Analytics (CCM&A) team with a mission to control and manage the multi-billion dollars in consumer credit risk exposure for KeyCorp. In fulfilling this mission, CCM&A works cooperatively with other functional areas to optimize portfolio performance while mitigating risks. The team delivers a wide variety of value-added services to the businesses it supports, including: assisting KeyBank lines of business with their data analysis needs such as the development of software, mathematical models, and scorecards that are used in risk analysis, forecasting and customer profiling. This involves collecting and cleansing data, selecting variables for model development, building the model, scoring the data sets, and then assessing the effectiveness of the model prior to and after its use. CCM&A also provides line of business support by leveraging credit risk, credit bureau and analytical expertise to generate revenue and reduce risk.

About the Job
The Quantitative Modeling Analyst position within CCM&A will work closely with internal and external constituents to identify and implement solutions across a broad range of business needs. The successful candidate will leverage internal and external data sources using various technical and business intelligence tools and could assist in managing credit risk in support of marketing activities including: supporting segment strategy (customer/cross-sell and closed customer/prospects); sizing opportunity (product preference/suppression/offer amount, etc.); and building reporting structures for comprehensive analysis. Additional activities could include: auditing campaign builds; integrating new product work streams within marketing campaigns; assisting in establishing test and learn strategies (i.e., balance transfer opportunities, offers per tier, interest rate considerations, etc.); supporting deep-dive analysis around approval/decline and other application strategies; and revising/enhancing programs for future including model development and validation. Initiatives may include campaign support around Credit Pre-Approval, Invitation to Apply, Utilization, Balance Transfer, etc. Other work may include support of external relationships within Third Party Management including Governance, Risk, and Compliance activities.

Essential Job Functions
Credit Risk Origination Strategy Management (Plan/Build/Execute/Test/Refine)
  • Assist in credit risk management in support of consumer marketing campaigns including Credit Pre-Approval, Invitation to Apply, Spend and Activation, Balance Transfer, and Proactive Credit Line Increase activities.
  • Build strategy and reporting structures encompassing customer, closed customer, prospects at customer and household level.
  • Support development and implementation of pre-approval strategies including sizing and building opportunities (product preference/tier assignment/offer amount, score/attribute usage and/or thresholds etc.).
  • Manage credit components of champion/challenger strategies and thresholds including (balance transfer opportunities, offers per tier, interest rate considerations, etc.).
  • Assist in building process and timelines to maximize opportunities and efficiencies.
  • Implement appropriate suppression logic in support of offer/strategy management (i.e., suppression of previous turndowns, recent applications, current delinquency, credit disputes, line blocks, etc.).
  • Audit credit components of campaign build in collaboration with Database Administrator(s), credit bureau, Data Base Marketing (DBM) and/or other internal or external partners as needed.
  • Provide data management support to ensure all necessary data and appropriate tracking mechanisms are built, collected and stored.
  • Work collaboratively with internal and external teams to assure consistency among systems and processes (FID/Origination Platform, InterConnect and Account Management platforms) and in conjunction with loss forecasting and origination scorecards.

Credit Card Campaign Criteria Management
  • Maintain and track credit bureau criteria, scorecards, and attributes against campaign performance
  • Monitor credit criteria thresholds against application approval, and decline measures.
  • Assist in data research and deep-dive analysis as needed.
  • Unveil opportunities for enhancement and assist in testing and rebuilding as applicable.

Campaign Performance Reporting (Analyze & Model Development)
  • Provide application and offer performance reporting for credit marketing initiatives
  • Guide champion/challenger strategy and develop success metrics
  • Provide and Manage Reporting on Campaign Details, Results and Trending Comparisons
  • Work with internal teams to establish monthly credit card and/or campaign tracking of pre-approved applications/booked accounts vs. ITA vs. NBV vs. portfolio for monthly Asset Quality meetings.
  • Work with business partners to conduct ad hoc research and reporting.
  • Provide Periodic Criteria Reviews and Deep Dive Analysis
  • Work with statistical software to understand/build predictive models and/or business decisions.
Third Party Credit Risk Management Administrative Support
  • Assist in Governance, Risk, and Compliance (GRC) activities
  • Management of credit bureau reporting relationships
  • Financial reporting and monitoring
Required Qualifications
  • 1+ years experience in business, marketing, finance, math, statistics, or economics.
  • Familiarity of marketing, database marketing, credit bureau, and/or credit risk.
  • Strong analytic capabilities
  • Strong project management and organizational skills, ability to manage several projects simultaneously
  • Programming skills (SAS, SQL, Excel); Familiarity with modeling software (SAS EG, SAS EM, Xeno Model Builder) is a plus
  • Understanding of data management
  • Knowledge of bank systems and how to maximize the use of customer data stored in these systems
  • Excellent problem-solving and decision-making abilities
  • Strong interpersonal skills, ability to work well in a team environment
  • Ability to translate technical information into easily understandable terms
  • Superb oral and written communication skills; ability to understand and perceive client requests/needs, respond to questions with clear, effective answers, and present recommendations in a cohesive manner.
  • Bachelor's Degree required, Master's preferred

KeyCorp's roots trace back 190 years to Albany, New York. Headquartered in Cleveland, Ohio, Key is one of the nation's largest bank-based financial services companies, with assets of approximately $134.5 billion at March 31, 2017. Key provides deposit, lending, cash management, insurance, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of more than 1,200 branches and more than 1,500 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications, and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. KeyBank is Member FDIC.

KeyBank has administrative services in place that help support the business. These include: Finance, Human Resources, Legal, and Marketing. KeyBank’s Corporate Center supports strategic initiatives through multiple teams which provide distinctly different, yet interrelated, disciplines for the Corporate Bank Leadership team and its business groups.


KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

JobID: 27759BR