Sr. Marketing Consultant in Cleveland, OH at Key Bank- Corporate

Date Posted: 6/13/2018

Job Snapshot

  • Employee Type:
  • Location:
    100 Public Square
    Cleveland, OH
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

The primary responsibility of this position is to execute marketing strategies and programs as part of the Enterprise Brand Management team.

Essential Job Functions:

Understands how marketing objectives contribute to the overall success of the company. Articulates and advocates lines of business and brand strategy:

  • Assists in building marketing programs across enterprise functions such as Human Resources, Corporate Responsibility, Diversity and Inclusion and Brand Management. Creates detailed project plans with stated measurable goals, timing and budget.
  • Research the marketplace and analyze competitor/financial institutions positioning.
  • Define, express, and activate the brand into all non-marketing client commuications with a focus on client centricity.
  • Must have strong writing skills and be able to articulate a story.
  • Seeks and identifies innovative marketing opportunities that support the overall marketing strategy.
  • Manages and executes assigned marketing projects in an accurate and efficient manner.
  • Identifies project problems/risks, proposes solutions, and escalates to leadership for timely resolution, if necessary.
  • Effectively works across internal and external teams to build trust and relationships with key stakeholders.
  • Adheres to marketing budget and manages expenses accordingly.
  • Works closely with internal and external agencies to develop project objectives and creative briefs. Must have strong understanding of target audience.
  • Monitors business results of programs and makes adjustments to those programs leveraging data, analytics and research.
  • Demonstrates consistent year-over-year improvements in program performance.
  • Is able to influence business partners and stakeholders in the effective use of marketing programs and channels to optimize returns.

Required Qualifications:

  • Minimum of 5 -7 years marketing or related experience.
  • Bachelor’s degree in marketing, business or related field.
  • Experience leading cross-functional teams, directing agency partners and strong anaytlical skills.
  • Strong project management skills, along with the ability to apply focus and discipline while managing multiple priorities.
  • Solid verbal and written communications skills.
  • The ability to communicate the big picture while managing critical details.

Preferred Skills: Knowledge of banking or financial services; advertising agency experience, and brand management.

KeyCorp's roots trace back 190 years to Albany, New York. Headquartered in Cleveland, Ohio, Key is one of the nation's largest bank-based financial services companies, with assets of approximately $134.5 billion at March 31, 2017. Key provides deposit, lending, cash management, insurance, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of more than 1,200 branches and more than 1,500 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications, and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. KeyBank is Member FDIC.

KeyBank has administrative services in place that help support the business. These include: Finance, Human Resources, Legal, and Marketing. KeyBank’s Corporate Center supports strategic initiatives through multiple teams which provide distinctly different, yet interrelated, disciplines for the KeyBank Leadership team and its business groups. The Corporate Center protects and enhances Key’s brand through thoughtful and deliberate messaging and responsible banking. Our proactive approach and significant expertise engage both internal and external constituents – employees, clients, shareholders, investors, regulators, legislators, community advocates – by adding value, positively influencing their perceptions, and instilling a sense of confidence in Key.


KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

JobID: 29684BR

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