Sr. Manager, Digital Product Management - Financial Wellness in Washington, DC at Key Bank- Corporate

Date Posted: 11/7/2018

Job Snapshot

Job Description

Job Description
  • The product manager (PM) will determine and drive the commercialization of their products by defining a holistic go-to-market plan that factors in various digital and physical retail channels
  • Will work cross functionally within KeyBank to build a cohesive plan to drive the coordination and success of a plan to drive user adoption of Wellness based on the objectives defined by senior leadership and within the GTM plan
  • The PM will become the business owner, and as such, review the business against the defined performance measures both monthly and quarterly to assure alignment while identify any needed changes affecting the channel, business or product strategy.
  • Lead cross-functional team to build out and implement the strategic roadmap over a multi-year period – with a clear focus on client centricity.
  • Develop and manage the entire digital product lifecycle for how we define, deliver, and measure digital advice/financial wellness services to a portfolio of digital across a multi-channel experience with digital, in-branch and contact centers platforms that lead to a healthier financial well-being for our millions of digital banking clients.
  • Lead cross-functional team to build out and implement the strategic roadmap – with a clear focus on client centricity.
  • Develop new enhancement and process improvements based on market insights and performance data to ensure KeyBank is an industry leader in providing financial wellness advice and tools to our clients.
  • Collaborate with designers, software engineers, and others across the business to invent financial wellness features and experiences that will differentiate KeyBank and make banking wellness impactful and easier for our clients.
  • Create a digital experience that seamlessly merges a client’s typical digital banking activity with steps to improve their financial wellness.
  • Demonstrate a strong understanding of technology to collaborate with our technology partners to build integrated, scalable, and extensible financial tools that will deliver on the financial well being of our digital banking clients.
  • Produce comprehensive digital product documentation to ensure efficient and effective cross team collaboration.
  • Develop project plans and manage projects with aggressive time frames and assure that goals, budgets and deadlines are met.
  • Partner with our client experience and employee experience teams to drive the client customer-centric research process for defining the product feature set and user experience.
  • Partner with our customer insights team to define a consumer analytics strategy that will allow for data driven insights and strategic decisions.
  • Specific objectives for this role include but are not limited to:
    • Driving our three KPIs of increase usage product engagement, client confidence and NPS of financial wellness tools.
    • Driving personal financial wellness conversations whether they are virtual or in person in our banking branches across the country.
    • Creating a digital experience that a client “feels” changes to their financial wellness as measured through KeyBank’s customer satisfaction score.

Strategic Thinking
  • Evangelize financial wellness and generate a consensus on the strategy from business partners across the enterprise.
  • Translate business goals into functional digital strategies and tactical digital product ideas.
  • Take the enterprise customer and the portfolio of platforms into consideration when assessing the impact of new projects.
  • Work closely with various business leaders to advise them on how to develop and sustain a business advantage in their space via KeyBank’s financial wellness channels.

Problem Solving
  • Maintain and manage multiple and/or changing priorities quickly with flexibility, initiative, innovation and a team focus to drive success
  • Make sound data driven judgments drawing from both analytical data sources and qualitative data sources.
  • Use problem-solving skills that help identify, isolate and resolve problems and issues in a timely fashion to negate or minimize customer impact.
  • Develop solutions to new and complex issues.

  • 4-6 years of digital product management with a preference for candidates with varied experience across the digital product lifecycle
  • Bachelor’s degree
  • Experience with agile and scrum environments
  • Understanding of user centric design in business, marketing, information systems management or equivalent preferred
  • Demonstrated ability to drive revenue in digital channels (marketing, eCommerce, online customer experience)
  • Strong/expert background in analytics with demonstrated ability to synthesize data from multiple sources into meaningful conclusions and actionable strategic plans that support business objectives
  • Ability to understand and communicate technical requirements and design across, engineering, design and QA
  • Clear understanding of digital technology and consumer trends
  • Fundamental knowledge of retail banking, including marketing, products and current industry trends
  • Excellent written and verbal communication skills, including strong presentation skills that can explain technical concepts for non-technical audiences

Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $92.9 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally. The company's businesses deliver their products and services through branches and offices; a network of 1,335 ATMs; telephone banking centers ; and a website,®, that provides account access and financial products 24 hours a day

Key Community Bank serves individuals and small to mid-sized businesses through a footprint of over 1,000 branches, more than 1,300 ATMs, telephone banking centers, and robust online and mobile capabilities.


KeyCorp is an Equal Opportunity and Affirmative Action Employer Min/Fem/Vet/Disabled

JobID: 32612BR


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