Copywriter in Cleveland, OH at Key Bank- Corporate

Date Posted: 8/9/2018

Job Snapshot

  • Employee Type:
  • Location:
    100 Public Square
    Cleveland, OH
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description


This position is responsible for content development of creative materials that are on brand, on message and deliver on the creative brief in support of Key’s brand and segment strategies. Working in our Creative Services department, you will be developing copy that spans across multiple businesses and platforms including collateral, advertisements, white papers, newsletters, email, merchandising, video, social media and web. You will collaborate with multiple stakeholders including marketing managers, designers, agencies and social media managers to develop compelling content within Key’s brand and voice standards. You must thrive in a fast-paced environment, and be able to juggle multiple priorities. We are focused on client centricity, and you will have a significant role in helping us achieve that goal.


WhatHowOutcomeProvide fresh ways of bringing the KeyBank brand to life through copywriting and content developmentEffectively collaborate with marketing managers, designers, agencies and social media managers and subject matter experts to translate creative briefs and editorial calendars into compelling copy for collateral, white papers, newsletters, flyers, advertisements, merchandising, client communications and more. Proofreading the work of other writers on the team also a must.Copy that is delivered on-time, on-brand, on-brief and that foots to established templates and guidelines.Team with designers, community managers and video producers to bring ideas to life through compelling contentWork collaborately with fellow team members to bring ideas and recommendations to the table for the best outcome for the client. Must be able to thrive in an environment where many people contributre to the overall success of an assignment.Copy that is delivered on-time, on-brand, on-brief and that foots to established templates and guidelines.

  • Degree in marketing, journalism, communications, public relations, advertising or equivalent
  • 4+ years experience writing for the financial/banking industry is preferred
  • Portfolio that exemplifies a broad range of expertise across web, social and advertising content
  • Expert knowledge and experience in writing for web and social media
  • Basic understanding of web design and how web content is presented visually is preferred
  • An understanding of SEO (search engine optimization) techniques is preferred
  • Experienced using technology for project management and efficiencies, e.g. Excel, Word, Adobe Acrobat, digital asset management systems, marketing resource management systems.


Listening: Practices attentive and active listening; has the patience to hear people out; can accurately restate the opinions of others even when he/she disagrees.

Detail/Action oriented: Enjoys working hard; is action oriented and full of energy for the things he/she sees as challenging; master of details, takes the time to ensure projects are done accurately and on-time.

Creative and inquisitive: Understands the creative process and working on creative teams; knows what is happening in their segment from a competitive creative perspective.

Demonstrated Collaborative Skills: and ability to challenge when needed

Clear Communicator and Writer: Is able to write clearly and succinctly in a variety of communications settings and styles; can get messages across that have the desired effect.

KeyCorp's roots trace back 190 years to Albany, New York. Headquartered in Cleveland, Ohio, Key is one of the nation's largest bank-based financial services companies, with assets of approximately $134.5 billion at March 31, 2017. Key provides deposit, lending, cash management, insurance, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of more than 1,200 branches and more than 1,500 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications, and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. KeyBank is Member FDIC.

KeyBank has administrative services in place that help support the business. These include: Finance, Human Resources, Legal, and Marketing. KeyBank’s Corporate Center supports strategic initiatives through multiple teams which provide distinctly different, yet interrelated, disciplines for the KeyBank Leadership team and its business groups. The Corporate Center protects and enhances Key’s brand through thoughtful and deliberate messaging and responsible banking. Our proactive approach and significant expertise engage both internal and external constituents – employees, clients, shareholders, investors, regulators, legislators, community advocates – by adding value, positively influencing their perceptions, and instilling a sense of confidence in Key.


KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

JobID: 30251BR

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