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Content Manager - Laurel Road (Fintech) in New York, NY at Key Bank- Corporate

Date Posted: 6/26/2020

Job Snapshot

  • Employee Type:
  • Location:
    1995 Broadway
    New York, NY
  • Date Posted:

Job Description

Laurel Road, a brand of Key Bank, is part of the expanding FinTech space: we offer Mortgages, Student Loans, and Personal Loans through a digital online experience, We simplify the process for both borrowers and bankers, while increasing choices of products, improving tracking, and offering a positive banking experience.

  • Work with Creative Director to develop content strategy aligned with short-term and long-term marketing targets
  • Collaborate with marketing and design teams to plan and calendarize content
  • Create/Produce/Write engaging content across multiple channels and asset types (e.g. website, email, blogs, social media posts, product videos, etc.)
  • Proofread, edit, and otherwise ensure highest caliber of deliverables
  • Optimize content according to SEO strategy; utilize SEO digital tools, as needed
  • Follow content trends and generate new ideas to draw our audience’s attention
  • Brainstorm and collaborate with team for new ideas and content strategies
  • Manage content on website, social media pages, email campaigns, and responses
  • Work with Digital Marketing colleagues to analyze and gather actionable insights from content performance results / reporting
  • Collaborate with campaign managers, creative team, and designers
  • Manage content engagements with 3rd party vendors
  • Ensure compliance with regulatory and legal standards (e.g. copyright and data protection)
  • Adhere to compliance procedures and internal/operational risk controls in accordance with any and all applicable regulatory standards, requirements, and policies

  • Proven work experience as a Content Creator / Manager
  • Excellent writing skills in English
  • Hands on experience with MS Office and experience with WordPress is a plus
  • Basic technical knowledge of HTML and web publishing
  • Knowledge of SEO and web traffic metrics
  • Familiarity with social media
  • Attention to detail
  • Good organizational and time-management skills
  • BSc degree in Journalism, Marketing or relevant field
  • Experience in financial sector appreciated but not required
  • Adheres to compliance procedures and internal/operational risk controls in accordance with any and all applicable regulatory standards, requirements, and policies.

  • 5+ years of experience; Financial industry experience a plus
  • College degree or equivalent work experience.


KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.


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